Electronic commerce is a business model that has been increasingly used in the last decade. It is based on the commerce between businesses and consumers who buy and sell goods and services using an electronic network.
Let's look at each of these in more depth 1. Executive summary An executive summary is read first by investors and banks, but completed last by the applicant you.
Think of it as your elevator pitch. But convey your excitement and enthusiasm too.
After all, people invest in other people and they want to know that you have the energy and drive to see it through. This is especially important for eCommerce websites because online retailing is a very competitive industry, and it is hard to compete directly with the likes of Amazon.
Include motivation as to why your company is going to succeed in this market.
What skills and insight do you have that sets you apart? Bloggers, for example, might want to talk about published articles or books, or noteworthy things about themselves that help to bring a unique perspective.
Bloggers deal in content, and content is also the way they market their blog and drive Web traffic and revenue. Unless you are starting an online shopping site, or offering traditional services via a website, then the product you are selling is information, in the form of content. If you do intend selling physical or digital products, then describe what gives your products an advantage in the market - arguably one of the most important aspects of any eCommerce business plan.
Getting your message in front of the right audience can mean the difference between success and failure. LivePlan has a paid offering that can help you to put together a professional, well organised sales and marketing plan.
You can also learn some neat tricks about online marketing at: Research aside, the fundamental basis of any good Internet marketing strategy is high quality content. Without great content it will be difficult or expensive to generate a flow of highly targeted, high converting Web traffic.
Your plan will need to include a content publishing strategy based on SEO and market research, as well as in-depth research into competitors, and the level of competition in your niche. Recommended reading The best Internet marketing strategy on a budget 5. Operational plan Operations for online startups are generally simpler than traditional businesses.
The exception is eCommerce, which requires an understanding of the entire supply chain from manufacture and storage, to distribution, and so on.
Otherwise, focus on what personnel, skills, equipment and services are needed in order to work efficiently and grow quickly. Recommended reading How to start a business 6. Who's going to create content? Who's going to manage the servers? Who's going to handle taxes, invoices, accounting? Do you have an accountant, or legal adviser?
Remember that your local chamber of commerce is probably a great place to find out all sorts of information and advice about how to get started. Use this section to ensure that there is a well defined division of labour and that job roles are clear and cover everything needed in order to function.
Be sure to think carefully about how much everything will cost startup costs have a way of being a lot more than people plan forwhat funds are being brought in, who is providing them, and what conditions are attached.
Check out some of our ideas to save on costs bootstrap: Recommended reading List of the top Web hosting services with money back guarantees 8. Financial plan Include a detailed one year profit and loss projection. This part is often pretty frustrating because it is often a thumb-suck - even if you have done your homework.
The main thing to know is whether it is possible to operate long enough to start generating a stable stream of income and become profitable. Break-even analysis Opening day balance MoneyWeek did a pretty good job of explaining what a cash flow statement is.
Definitely worth a watch: Additional resources Starting an online venture is such a diverse and dynamic challenge that you'll probably end up looking for all sorts of weird and wonderful bits of information, at one point or another.Business Plan Advice Business Plan Examples To Get You Going.
It’s time to get specific and personalise your business plan. The decision to sell my ecommerce business didn't come easy. 6 questions, 3 prep steps and 3 different buyers later, here's what I learned.
The keys to building a vending machine business are finding and selling the right locations, having a lot of locations, keeping machines clean and stocked, and maximizing net margins on your inventory.
eFinancialModels offers a wide range of industry specific excel financial models, projections and forecasting model templates from expert financial modeling freelancers. Sample Business Plan This sample business plan is intended to provide you with a template that can be used as a reference for when you’re hard at work on your plan.
The company is a completely fictional organic denim and apparel company, however, we made sure the industry research was grounded in real world numbers as much as possible. E-commerce business plan - Free download as PDF File .pdf) or read online for free.
A complete business plan for web based business with cash flows and profit ratios.5/5(8).