Consumer perception towards fast food and obesity

Discussion Through our investigation we sought to explore the differences between Indian individuals living in a high- and those living in a low-income neighbourhood in Chandigarh, India, regarding their patronage of fast food restaurants, perception of fast food, and fast food consumption. The results of our study indicate that people from a high-income neighbourhood dined out more frequently and were more likely to perceive Western-style food as fast food, while people from the low-income neighbourhood were more likely to identify food sold by street vendors as fast food. Based on the questions asked, there were no significant differences in the reasons for visiting fast food restaurants between the two groups, such as convenience and price, and both groups were more in favour of home-cooked over restaurant meals.

Consumer perception towards fast food and obesity

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Abstract To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment. This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: Evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns.

Based on prior consumer research, we propose five hypotheses, which we then test using a subsample from the IDEFICS study, a large-scale pan-European intervention study on childhood obesity.

This finding has important implications for both future research and public policy. Background and Aim of the Study In consumer societies, modern diets based on unhealthy fast foods, convenience foods, energy dense snacks, and soft drinks, the abundance and omnipresence of food, and sedentary lifestyles and electronic recreation that minimises physical activity have led to serious weight control problems.

A particularly severe trend impacting future health levels are the high, and in most countries still rising, levels of overweight and obesity in infants and children [ 1 ].

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Globally, the number of overweight children under the age of five was estimated in to be over 42 million; close to 35 million of them living in developing countries.

On an individual level, childhood obesity is strongly associated with risk factors for type 2 diabetes, cardiovascular disease, underachievement in school, and lower self-esteem.

In the developed world, obesity is closely connected with low socioeconomic status SES ; that is, membership in groups for whom access to and availability and affordability of healthier food choices and physical activity is particularly limited [ 5 ]. There is also evidence that cumulative exposure to television food advertising—which is higher in lower SES groups—is linked to adult fast-food consumption [ 6 ].

Beyond individual and social problems, rising obesity rates impact healthcare systems and labour markets and also carry environmental costs: Put simply, halting and reversing current childhood obesity trends is not simply an imperative for public health policies but rather is increasingly understood as a broader societal challenge that has become an explicit goal of sustainability strategies worldwide [ 8 ].

As a result, addressing obesity among children and adolescents has become a top public health priority—particularly in the USA, which has one of the highest incidences of obesity worldwide [ 9 ].

Drivers and Impact of Childhood Obesity In light of these challenges, researchers and policy makers have been focusing on the key drivers and barriers for healthy diets and healthy lives in childhood. Such ecological models, which consider individual behaviour in the context of multiple environments, offer a promising approach to obesity prevention [ 13 — 16 ].

In this paper, we focus on variables from the following three types of environments. Children are embedded in families, neighbourhoods, peer groups, schools, and child care facilities in which others influence their food preferences and practices by transposing their social norms and attitudes, food likes and dislikes, and consumption practices and affect their food habits through exposure and learning processes.

Children are directly exposed to a physical environment that offers or limits opportunities for physical activity e. The media environment and in particular commercial communication e.

Consumer perception towards fast food and obesity

This present study, although it acknowledges the multitude of influential factors and the interactions within these three environments, focuses on only a few key factors, whose selection was driven by one widely accepted and empirically based assumption:CONSUMER BEHAVIOUR TOWARDS CONSUMPTION OF FAST FOOD 1.

A Presentation On “CONSUMER BEHAVIOUR TOWARDS CONSUMPTION OF FAST FOOD IN CH. DADRI” 2. Fast foods are characterized as quick, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of . To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment.

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This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: commercial food. Empirical Review of Consumer Behavior and Perception towards Fast Food A study of fast food perception conducted by [9], compared a survey data of college students from Spain and the United State.

Findings from the study indicated that consumer perceptions about fast food are cultural and gender specific. In this student's perception towards consuming of fast food, students believes that fast food are convenience and efficient.

This is the factors that lead to the drastic increase in the statistical analysis on fast food consumption in Malaysia. Poor nutrition is harmful to one’s health as it can lead to overweight and obesity and a number of chronic diseases. Understanding consumer perceptions toward diet and nutrition is critical to advancing nutrition-related population health interventions to address such issues.

The purpose of this. Corporate Social Responsibility: A Case Study of Consumers’ Perception of McDonald’s The fast food industry has long been connected with the hot topic of health and obesity in the when a company is dealing with its products being seen as a risk towards consumers’ health, which is the situation for the leading fast food company.

Obesity in the United States: Public Perceptions | ashio-midori.com | ashio-midori.com