Digital marketing — new channels are emerging constantly Company websites Social media applications such as Facebook or Twitter Blogging Mobile phone promotions using technology such as bluetooth YouTube E-commerce Deciding which media channel to use In nature, evolution occurs most rapidly when competition for resources is intense. The same process is now occurring with promotional media. All traditional media channels are now saturated, and competition for consumer attention is intense. At the same time, the impact of any one medium is becoming diluted.
Google Surveys Learn what people really think about your brand. Not just your usual competitors, but anyone providing users with content in a similar genre or category.
Visit their YouTube channels to get a sense of their video styles, formats and tones. Where are there opportunities for your brand? Now that you're on the path to making great videos, how are you defining success?
Is it about user engagement? Imagine that you just produced the video of your dreams.
What does the PR headline announcing your tremendous success say? Try writing out your PR headline in one or two sentences. Track related metrics before, during and after the video release to see if your video moved the needle.
Mucinex grabbed the attention of millions of people by understanding audience behavior. Mucus called out the skip button directly in the ad, which ran during key moments in peak cold and flu season. Here are some objectives to consider: Build awareness Will people be able to recall and recognize your brand, product or service after watching the video?
Drive sales Will people be more likely to visit your website or store to buy your product after watching the video? Grow loyalty Will people be more likely to recommend your brand, product or service after watching the video? Knorr wanted to penetrate millennial food culture.
Global Audiences Get a Taste of Knorr With a Flavorful YouTube Ad Consider the Customer Need Understanding the needs of your customers will help drive the type of content you create, the tone of your messaging, and the experiences you offer.
Information People watch these videos for the latest updates, self-improvement, how-to instructions and decision-making help. Entertainment People watch these videos to get inspired, laugh, relax, be nostalgic and relieve boredom. Each model in the family has its own target audience, so FIAT France created its version of a media laboratory to better understand and identify the users who watched its YouTube ad.
Learn more on Think with Google: Consider the resources you DO have. What kind of content is sustainable for you?
One-off videos These can be as short as six-second bumper ads.Media planning is a four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan.
1 12 BASIC GUIDELINES FOR CAMPAIGN STRATEGY Summarised from Chris Rose’s ashio-midori.com 1. Do you really need to campaign? Campaigning can be fun but it's often hard, dull, frustrating and unsuccessful.
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.
Common Advertising Strategies 1. Ideal Kids and Families The kids in commercials are often a little older and a little more perfect than the target audience of the ad. They are, in other words, role models for what the advertiser wants children in the target audience to think they.
The Strategy Group Company is a full service political and commercial advertising agency. Strategy toolS CuStomer aCquiSition. The Strategic Marketing Process Social media, search engine marketing, email marketing, mobile devices, website optimization, content marketing 77 Online Advertising 80 Social Media 84 Email Marketing Management 87 Customer Retention.